If your lawn has taken a real beating this year due to the heat and water rations (at least in the south), then think about giving it a re-boot next season.  FertilizeIt Sod & Lawn is a great way to get your lawn to perk back up in the spring.  You can use it with new sod or if you are overseeding to thicken things back up, its a great way to get those new sprouts up quickly.